1. Understanding Social Media Marketing
What is social media marketing?
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The value of social media marketing
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Comparing Facebook and Twitter
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2. Get Started with Twitter
Twitter: The big picture
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Explore the interface
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Define your objective
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3. Twitter Marketing Strategy
How to write high-quality tweets
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Use rich media
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Measure your Twitter marketing efforts: Analytics
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4. Build a Presence on Twitter
Attract followers
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Choose who to follow
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Find relevant topics and conversations
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Tools
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5. Get Started with Facebook
Explore the Facebook interface
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Define your objective
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6. Facebook Marketing Strategy
How to write high-quality posts
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Rich media
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Measure your Facebook marketing efforts: Analytics
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7. Build a Presence on Facebook
Set up your business page
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Get more likes
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Engage with your fans
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Glossary_SocialMediaMarketing_Facebook_Twitter.zip
(133 KB)