1. Elevating your social media messaging with video
Why video?
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Understanding audience
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Curating content
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Creating content
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2. Best practices for building a creative video strategy
Video's role in content marketing
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How long should your video be?
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When should you post?
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Scheduling and repurposing video content
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3. Building your Video Brand
Creating a personal brand
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Representing an existing brand
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Building a following
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Leveraging influencers
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4. Social Media Video Production
Performance: Speaking to the camera
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Aesthetics: Location, staging, and wardrobe
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Basic production: Camera and lighting
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Basic production: Audio
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5. Optimizing video for different social media
Social media strategies: Facebook
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Social media strategies: YouTube
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Social media strategies: LinkedIn
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Social media strategies: Twitter
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6. Understanding video marketing strategy and statistics
Capitalizing on social media algorithms
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Understanding video SEO
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Video marketing metrics
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How to use video marketing metrics
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7. Optimizing your video for social and search
Writing headlines for social media video
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Creating effective video thumbnails
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8. Transforming non-video assets into social media video
Creating animated GIFs
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Transforming written text into video
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Strategies for push content
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Transforming images into video
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9. Push vs. Pull Video Content Strategy
What is push vs. pull video marketing?
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Strategies for pull content
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10. Embracing Live Video for Social Media
Why should you go live?
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Best practices for live video
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What content should you live cast?
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Where should you host your livestream?
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11. Interview Strategies: Working with Talking-Head
Conducting professional interviews
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Editing dynamic interview footage
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Creating polished interview videos
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12. Recording From Home
Comparing home studio recording equipment
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Setting up your home studio
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Polishing the design of your home studio
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