Introduction
Social media for sales success
()
1. Create a Professional Online Brand
A customer-centric social selling profile
()
Using content to expand your reach and visibility
()
Creating original content
()
2. Target and Find the Right Buyers
Mapping out your ideal prospect
()
Finding those ideal prospects
()
3. Understand What Your Buyer Values
Knowing when a prospect is ready to buy
()
Leveraging insights to get your foot in the door
()
4. Engage in a Personalized Way
Reaching out to prospects directly
()
Growing your network
()
Common mistakes in growing your network
()
How to ask for an introduction
()
5. Making Social Selling a Success
Maintaining your sales network
()
Measuring social selling success
()
Social selling tools
()