Introduction
                                    
                                        Social media for sales success
                                            
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                                1. Create a Professional Online Brand
                                    
                                        A customer-centric social selling profile
                                            
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                                        Using content to expand your reach and visibility
                                            
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                                        Creating original content
                                            
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                                2. Target and Find the Right Buyers
                                    
                                        Mapping out your ideal prospect
                                            
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                                        Finding those ideal prospects
                                            
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                                3. Understand What Your Buyer Values
                                    
                                        Knowing when a prospect is ready to buy
                                            
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                                        Leveraging insights to get your foot in the door
                                            
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                                4. Engage in a Personalized Way
                                    
                                        Reaching out to prospects directly
                                            
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                                        Growing your network
                                            
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                                        Common mistakes in growing your network
                                            
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                                        How to ask for an introduction
                                            
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                                5. Making Social Selling a Success
                                    
                                        Maintaining your sales network
                                            
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                                        Measuring social selling success
                                            
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                                        Social selling tools
                                            
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