Introduction
Find, craft, and develop your sales story
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What is a sales story?
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Why tell sales stories?
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1. What Sales Stories You Need and When to Tell Them
What makes a great story a great story?
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Choose the right story to tell
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Where to find great stories
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2. Story Structure
Story structures
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The hook
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The context
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Challenge, conflict, resolution
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Lesson and action
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3. Story Elements
Tell stories with data
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Emotion
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Surprise
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Details
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Delivery: Oral and written
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Ex_Files_Selling_with_Stories_Pt_1.zip
(600 KB)