1. What Exactly is Persuasion?
The behavior behind successful sales
()
2. Psychology in Sales
Eight key psychological concepts in sales
()
Psychological concepts mapped to sales cycle
()
3. Prospecting
Why should someone want to meet with you?
()
4. Initial Meeting
Know your goals for the first meeting are
()
First impressions can help you close the sale
()
5. Qualification
Know the qualities of your ideal client
()
6. Presentation
How you present can weigh more heavily than what you present
()
Understanding the role of options
()
7. Objections
Anticipating reactions
()
Don't resist objections, embrace them
()
8. Negotiating
The value equation
()
The importance of relationships in negotiations
()
Conceding in the moment
()
9. Closing
This started with a handshake
()
10. Referrals
Don't ask, don't sell
()
When is the best time to ask?
()
Conclusion
Continuous learning: Three things to remember
()