Introduction
Add science to your selling strategy
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1. The Science of Trust
Transactional vs. relational selling
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The trust continuum
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The trust matrix
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The brain chemistry of trust
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The trust disconnectors
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2. The Secrets of The Buying Brain
The three-layered brain
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The five neuro-elements
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3. The Ultimate Customer Engagement Model
Create a connection: The "my why" story
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Consultative qualifying: The four Is
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Establishing credibility: The company story
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Solving the problem
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Handling any objection
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Trusted advisors don't close
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Glossary_TheScienceofSales.zip
(102 KB)