Introduction
Understand personalities to close deals
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1. Using Persuasion
The intersection of persuasion and sales
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Build rapport
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Overcome objections
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Close the sale
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2. Personality Types
Overview of personality types
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Personality type: Drivers
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Personality type: Expressives
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Personality type: Amiables
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Personality type: Logicals
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3. Intersection of Influence and Personality
The intersection of influence and personality
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Influence and personality: Drivers
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Influence and personality: Expressives
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Influence and personality: Amiables
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Influence and personality: Logicals
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Conclusion
Persuasive selling in action
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