Introduction
Why is loyalty so critical?
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1. What Is Customer Loyalty?
What is customer loyalty?
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Three important customer loyalty questions
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2. The Customer Loyalty Loop
Four stages of the customer loyalty loop
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Stage one: Imagination before persuasion
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Stage two: Conversion not coercion
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Stage three: Experience choreography
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Stage four: Happily ever after
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3. Loyalty Implementation
Building your loyalty action plan
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Enhance your loyalty action plan with generative AI
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Building a customer loyalty program
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