Introduction
Welcome
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Getting the most out of this course
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Understanding survey limitations
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1. Designing Surveys
Establishing a survey goal
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Exploring survey types
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Searching for survey alternatives
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Choosing a delivery method
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Increasing response rates
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2. Writing Survey Questions
Evaluating question types
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Reducing the number of questions
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Creating scaled questions
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Writing effective questions
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3. Analyzing Survey Data
Using analysis to gain insight
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Drilling down to find answers
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Conducting text analysis
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Conclusion
Using insight to improve service
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Avoiding common pitfalls
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Next steps
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Glossary_Using_Customer_Surveys_to_Improve_Service.zip
(102 KB)
Ex_Files_CustomerSurveys.zip
(113 KB)