Introduction
Managing customer service
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1. The Importance of Managing Customer Feedback
Avoiding pitfalls
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What is managing customer feedback?
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Why managing customer feedback is so important
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Establishing your goals
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Characteristics of an effective approach
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Harnessing AI and other tools
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2. Managing Customer Feedback as It Happens
Managing customer feedback in real time
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Empowering individuals to act
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Responding to positive or general feedback
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Successfully handling negative feedback
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3. The Strategic Approach to Managing Customer Feedback
A strategic framework for managing customer feedback
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Sources of customer feedback
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Collecting feedback
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Analyzing input
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Acting on feedback
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Assessing results
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Innovating and realigning
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Conclusion
Establishing a supportive culture
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Looking ahead
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Glossary_Customer_Service_Managing_Cust_Feedback.zip
(52 KB)
Ex_Files_Customer_Service_Managing_Customer_Feedback_2024.zip
(44 KB)