Introduction
Welcome
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Difference between retention and loyalty
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1. Key Ingredients for World-Class Customer Retention
How to calculate customer lifetime value
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Make customer follow-up meaningful, memorable, and personal
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Learn consistency over quantity
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Prevent customer loss
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2. Driving Revenue Growth through Retention
Develop your customer retention strategy
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Identify your most valuable customers
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Leverage customer data
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Learn to observe behavioral changes
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Bring back lost customers
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3. The Nuts and Bolts
When and how to use automation properly
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Use the appropriate reason
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4. Foolproof Retention Activities
Learn the Pick-3 process
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Call three high-value clients
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Send three handwritten notes
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Check in on three new clients
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Ex_Files_Customer_Retention.zip
(973 KB)