1. Introduction to Sales Coaching
How coaching drives sales
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What makes a good coach?
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2. Your Role as a Coach
What sales coaching is and what it's not
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Three types of coaching calls
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Why coaching might require losing a sale
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Who to coach and who not to coach
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3. Critical Sales Coaching Moments
Planning in advance
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10 minutes before a call
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10 seconds before a call
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During a difficult call
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Debriefing after a loss
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Debriefing after a big win
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4. Out on a Call Together
How to position yourself with the customer
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What to do when the customer ignores your rep
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How to handle abusive customers
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How to plan joint calls
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5. Typical Coaching Scenarios
How to improve prospecting
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Create killer presentations and proposals
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How to deal with stalled sales processes
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What to do when your rep always wants price concessions
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Why you can't motivate people
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