Introduction
How to communicate with decision-makers
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1. Selling to C-Suite and Decision Makers: The Context
Identifying the executive's role in decision-making
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Knowing the players
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Developing the right mindset
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Exploring the nuances of the C-suite
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2. Communicating with C-Suite and Decision Makers: The Preparation
Doing the research
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Creating your strategy
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Building your reputation
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Becoming an expert
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3. Communicating with C-Suite and Decision Makers: The Strategies
Identifying the four types of decision-makers
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Structuring the sales call
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Leveraging the power of active listening
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Positioning your sale to close
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4. Expanding Relationships with C-Suite and Decision Makers
Getting through the door the second time
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Building high-value connections around the C-suite
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Following up with the C-suite
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Using success to open more doors to decision-makers
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Conclusion
Activating your C-suite communication strategy
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Ex_Files_Strategic_Selling_Communicate_with_C_Suite.zip
(238 KB)