Introduction
Welcome
()
What you should know
()
1. What Is Story?
Born to tell
()
The story of story
()
It must have conflict! No, it mustn’t!
()
The three-act structure
()
2. What's Your Story?
Infotainment
()
To tell the truth
()
A world of your own
()
Introducing Globe Bank
()
3. Out There in the Dark
Who's your audience?
()
Two sides of the globe
()
4. Creating Your Hero
Main characters
()
Main character, meet brand persona
()
It lives! It lives!
()
Body and soul
()
The bad guys
()
Globe's hero ... and villains
()
5. Building Your Story
Moral: Heavenly values
()
Going up
()
Mind mapping
()
Back to the beginning
()
The conflict
()
The resolution
()
Global conflict
()
6. Writing Your Story
Choosing a genre
()
Outlining
()
Drafting
()
Chekhov's gun
()
Conclusion
Review of the final script
()
Next steps
()
Ex_Files_Storytelling.zip
(410 KB)