Introduction
Drive bigger exposure on organic search
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What to know before getting started
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1. Technical SEO Foundations
Exploring SEO for WordPress
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Exploring site architecture
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2. Technical Tools
SEO crawler
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Chrome inspector
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Chrome Lighthouse
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Merkle
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Google Search Console
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3. Do-It-All SEO Plugins
Evaluating SEO plugins
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The do-it-all SEO plugins
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Yoast SEO
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RankMath
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4. Starting with a Crawl
The initial crawl
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Fixing page titles
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Managing meta descriptions
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Review heading tags with Crawler
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Review heading tags with Inspector
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5. Managing Architecture
Wordpress architecture with permalinks
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Permalink best practices
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HTTP status codes
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Changing article and page links
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Changing permalink structure
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Managing redirects with regex
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6. HTTPS
HTTP vs. HTTPS
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Migrating to HTTPS
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7. Robots and Sitemaps
Robots.txt
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Creating robots.txt via a plugin
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Creating robots.txt via a server
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Testing robots.txt
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Sitemaps
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Creating a sitemap with a plugin
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Creating a sitemap manually
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8. Site Hosting
Importance of a good host
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Content delivery network
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Setting up Cloudflare on WordPress
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9. Domain Structure
Domain structure
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Conforming to www and non-www
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Creating www and non-www redirects
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10. Canonicals
Introduction to canonicals
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Manually configuring canonicals
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Configuring canonicals with RankMath
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11. Schema or Structured Data
Introduction to Schema.org
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Inserting structured data or a schema
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12. Image Optimization
Reviewing image size
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Using WP Smush to optimize images
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Managing image alt attributes
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13. Speed
Mobile-friendly test
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Animations
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Measure site performance
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Setting up a cache
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