Introduction
The importance of customer-focused leadership
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A customer-centric leadership framework
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1. The Rise of the Customer-Focused Leader
Navigate the evolution of customer-centric leadership
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Engage with groundbreaking CX research
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Distinguishing behaviors of customer-focused leaders
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2. Cultivate a Customer Experience Mindset
Create a customer experience mindset
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Balance short-term wins and long-term success
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Lay out your customer experience strategy and stick to it
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Embark on your 90 day plan
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3. Embrace the Future of Customer Experience
Anticipate the future by being a CX futurist
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Don’t forget that employees are customers too
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Evaluate success and measure what can be measured
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Reaffirm the priority: Keep CX front and center
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Conclusion
Implement your CX leadership journey
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