Introduction
Artificial intelligence and machine learning in marketing
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1. What Is Artificial Intelligence?
Defining artificial intelligence
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A word of caution
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Why AI now?
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Natural language processing
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Conversation bots
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Computer vision
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Self-driving cars and robots
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2. What Makes Machine Learning Different?
Machine learning: A new type of software
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Supervised learning
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Unsupervised learning
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Reinforcement learning
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3. Where Machine Learning Shines
Dimensionality and cardinality
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Programmatic advertising and attribution
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Personalization with AI
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4. Onboarding AI Tips
Clearly identified goals
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Know your data
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Which projects are right for AI and ML?
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Buy vs. Build
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Determine which data sets are useful
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Navigate corporate culture
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5. Being a Valuable Human
What humans do better than machines
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Integrated cognition is your superpower
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Augment yourself
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Conclusion
Marketing gets weird - here comes the future
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Taking action to begin using AI in marketing
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