Introduction
What does modern B2B sales look like?
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1. B2B Sales: What It Is and the Skills You Need
Defining B2B sales
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Identifying the skills for B2B sales success
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B2B selling in a post-pandemic world
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Collaborating with your colleagues in B2B sales
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Dealing with rejection in B2B sales
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2. B2B Sales: How to Identify, Connect with, and Qualify Prospects
Defining your “best customer”
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Building relationships with prospects: Tools and tactics
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Evaluating prospect for key qualities
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3. B2B Sales: How to Pitch, Handle Objections, and Close the Deal
Ensuring a great initial B2B prospect meeting
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Anticipating, responding to, and following up on objections
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Gaining conceptual agreement
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Closing the B2B sales deal
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Building B2B sales goals
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Handling missed sales goals
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Conclusion
Continuing to hone your B2B sales skills
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