Introduction
Marketing that makes money
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1. Intro to B2C Marketing
Defining B2C marketing
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Importance of target marketing
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Identifying marketing channels
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2. Demystify Your Customer Persona
Identify your ideal customer
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Leverage customer demographics
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Leverage customer psychographics
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3. Target Customer Pain Points
Identify customer challenges
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Identify financial restraints
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Identify time restraints
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Deliver your value proposition
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4. Close with a Strong Offer
Nurture your audience
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Present a strong offer
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Conclusion
Achieve your marketing goals
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