Introduction
Welcome
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What you should know
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1. Your Team
Being CTO is a people job
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Hire a great team
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Outsourcing
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Creating a great corporate culture
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Enhancing team communications
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Remote teams and culture
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Firing—sometimes you have to do it
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2. Product Management
Your job is the product
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Product Strategy
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Capture and use data and analytics
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Identifying key performance indicators
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A/B and multivariate testing
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3. Technology
The great platform choice
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Hosting and servers
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Innovation and spotting opportunity
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Continual process improvement
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R&D for you and your team
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Buy vs. build
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4. Development and the Product Life Cycle
The product life cycle
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Understanding users and business case
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Defining the requirements
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Create wireframes and user flows
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The design process
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The prototype process
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How to take feedback
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Minimum viable product
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Testing and continuous integration
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5. Marketing and Communication
Public speaking
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Running efficient meetings
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Decks, pitching, and fundraising
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Marketing and launching products
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A note on messaging and emails
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6. Business and Entrepreneurship
The many hats of entrepreneurs
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Being proactive
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Managing up
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P/L and business numbers
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Growing and scaling
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Managing crises
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