Introduction
Cold calling
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What is a business leader?
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Why call a business leader?
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The rules of selling to business leaders
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Wrap up
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1. Personality Color Types
Introduction
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Personality colors theory
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Red personalities
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Yellow personalities
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Blue personalities
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Green personalities
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Cross-types
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Wrap up
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2. Calling Different Job Titles
Gatekeepers
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Business owners
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Managing directors and CEOs
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Department leaders
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Wrap up
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3. Approaching Business Leaders
Introduction
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Find direct routes
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Using disarming honesty and humor
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Earning the sale
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Assertive tone of voice
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Gap selling
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My tricks and tips
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Wrap up
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4. Dealing with Business Leaders
Introduction
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Introduction
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Next actions
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Taking ownership of tasks
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Wrap up
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Conclusion
Congratulations!
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