Introduction
Improve your customer experience
()
1. Attend to Wait Time
Negative impact of unattended customer waits
()
How to identify unattended customer waits
()
2. Use Plain Language That Your Customers Understand
Why plain language is so important
()
How to speak so that customers understand
()
3. Build and Reinforce Trust in All Interactions
Why trust is so important to CX
()
Customer advocacy builds trust
()
Transparency builds trust
()
Consistency builds trust
()
Time builds trust
()
4. Set Clear Expectations
How customer expectations shape perceptions
()
Understand your customers' current expectations
()
Set clear expectations with customers
()
Meet customer expectations
()
5. Apologize Gracefully and On Time
The power of apology in customer experience
()
The structure of a great apology
()
6. Close Loops
Why unclosed loops are so frustrating for customers
()
Best practices for closing loops with customers
()
Conclusion
How to start using these foundations in your experience
()