Introduction
Building lasting customer relationships
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1. Understanding Customer Success
Exploring the emergence of customer success
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The significance of customer success in business growth
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The vital role of customer success in SaaS companies
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Expanding customer success beyond as-a-service business models
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Differentiating customer success from other departments
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2. Excelling in Your Customer Success Role
Essential skills for thriving in customer success
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Navigating the multifaceted role of customer success manager (CSM)
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Exploring specialization opportunities within customer success
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A day in the life of a customer success manager
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3. How to Grow Your Customer Success Skills
Develop a customer success work plan
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How to gain support across the organization
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Use the Land and Expand strategy to maximize customer lifetime value
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Measuring impact and demonstrating value in customer success
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Transforming customers into advocates and referral sources
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Elevating CS leadership: The rise of the chief customer officer
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