Introduction
                                    
                                        Welcome
                                            
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                                        Using the exercise files
                                            
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                                1. About Aesthetics
                                    
                                        What is aesthetics?
                                            
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                                        Examples from art and design
                                            
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                                2. Using Elements of Design
                                    
                                        Challenge: Working with color
                                            
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                                        Solution: Working with color
                                            
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                                        Understanding the elements of design
                                            
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                                        Using color to set the site’s mood
                                            
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                                        Tweaking color value to add contrast
                                            
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                                        Using texture to add depth
                                            
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                                        Repeating shapes to unify your design
                                            
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                                        Structuring your layout with form
                                            
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                                        Using space to organize your design
                                            
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                                        Setting boundaries with lines
                                            
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                                        Communicating with the right fonts
                                            
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                                3. Incorporating Principles of Design
                                    
                                        Challenge: Banner ad
                                            
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                                        Solution: Banner ad
                                            
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                                        Understanding the principles of design
                                            
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                                        Using contrast to set areas of interest
                                            
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                                        Applying font styles to show emphasis
                                            
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                                        Aligning objects to achieve balance
                                            
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                                        Using hyperlink styles to create unity
                                            
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                                        Applying background patterns
                                            
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                                        Adding scrolling and animation
                                            
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                                        Using border styles to add rhythm
                                            
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                                        Achieving proportion by scaling objects
                                            
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                                        Creating simplicity
                                            
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                                        Using gradation to create perspective
                                            
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                                4. Web Design Industry and Trends
                                    
                                        Challenge: Type over video
                                            
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                                        Solution: Type over video
                                            
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                                        Emphasis: Designing for hand gestures
                                            
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                                        Typography: Choosing and using web fonts
                                            
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                                        Balance: Editing images for social media
                                            
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                                        Form: Moving beyond flat design
                                            
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                                        Color: Theory and trends
                                            
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                                        Movement: Adding type over video
                                            
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                                        Pattern and gradation
                                            
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                                5. Designer’s Role and Web Design Workflow
                                    
                                        Challenge: The designer's role
                                            
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                                        Responsibility: Understanding the designer’s role
                                            
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                                        Research: Form follows function
                                            
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                                        Composition: Using the grid
                                            
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                                        Accessibility: Using size and color
                                            
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                                        Responsive aesthetics: CSS for devices
                                            
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                                        Communication: Leading viewers through a design
                                            
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                                        Originality: Stepping out of the box
                                            
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                                        Solution: The designer's role
                                            
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                                    Ex_Files_DesAesth_Web.zip
                                    
                                        (155.8 MB)