Introduction
Create great informational user experiences
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What is this course about and who is it for?
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1. Web Design as a Process
What do we mean when we say web design?
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Creating informational user experiences
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A guide to the web design process
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2. Some Perspective
The only thing that matters
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All the things the end user does not care about
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Asking what the web can do for you
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3. Preprocess
Roles and responsibilities
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Establishing baseline documentation
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Version control
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4. The Content Strategy Phase
Content strategy
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Establishing user personas
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Content auditing
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Content modeling
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Creating content priority hierarchies
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Information architecture
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Wireframing
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5. Prebuild Testing
Taking it to the streets
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Card sorting exercise
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Testing wireframes and interaction patterns
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6. The Build Phase
Establishing a three-track build process
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Creating a living style guide
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Core content model development
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Baseline development priorities
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Creating a content only build for accessibility
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Responsive web design as a process
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Designing in the browser
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Using content blocks
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Interactive elements and progressive enhancement
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Art direction: Responsive images and graphics
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7. The Test and Revision Phase
Taking it to the streets again
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Accessibility testing
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Break and edge case testing
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End user testing
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8. The Optimization Phase
Optimization priorities
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Optimizing for user experience
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Optimizing for social media sharing
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Optimizing for SEO
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Integrating analytics
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9. Launch and Reset
Pre-launch checklist
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Soft and hard launch
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Create a feedback loop for issues and resolutions
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Post-launch user testing
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The web evolves and so should your site
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Conclusion
Continuing your learning path
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