Introduction
                                    
                                        Create great informational user experiences
                                            
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                                        What is this course about and who is it for?
                                            
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                                1. Web Design as a Process
                                    
                                        What do we mean when we say web design?
                                            
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                                        Creating informational user experiences
                                            
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                                        A guide to the web design process
                                            
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                                2. Some Perspective
                                    
                                        The only thing that matters
                                            
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                                        All the things the end user does not care about
                                            
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                                        Asking what the web can do for you
                                            
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                                3. Preprocess
                                    
                                        Roles and responsibilities
                                            
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                                        Establishing baseline documentation
                                            
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                                        Version control
                                            
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                                4. The Content Strategy Phase
                                    
                                        Content strategy
                                            
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                                        Establishing user personas
                                            
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                                        Content auditing
                                            
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                                        Content modeling
                                            
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                                        Creating content priority hierarchies
                                            
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                                        Information architecture
                                            
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                                        Wireframing
                                            
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                                5. Prebuild Testing
                                    
                                        Taking it to the streets
                                            
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                                        Card sorting exercise
                                            
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                                        Testing wireframes and interaction patterns
                                            
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                                6. The Build Phase
                                    
                                        Establishing a three-track build process
                                            
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                                        Creating a living style guide
                                            
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                                        Core content model development
                                            
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                                        Baseline development priorities
                                            
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                                        Creating a content only build for accessibility
                                            
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                                        Responsive web design as a process
                                            
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                                        Designing in the browser
                                            
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                                        Using content blocks
                                            
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                                        Interactive elements and progressive enhancement
                                            
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                                        Art direction: Responsive images and graphics
                                            
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                                7. The Test and Revision Phase
                                    
                                        Taking it to the streets again
                                            
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                                        Accessibility testing
                                            
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                                        Break and edge case testing
                                            
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                                        End user testing
                                            
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                                8. The Optimization Phase
                                    
                                        Optimization priorities
                                            
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                                        Optimizing for user experience
                                            
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                                        Optimizing for social media sharing
                                            
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                                        Optimizing for SEO
                                            
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                                        Integrating analytics
                                            
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                                9. Launch and Reset
                                    
                                        Pre-launch checklist
                                            
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                                        Soft and hard launch
                                            
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                                        Create a feedback loop for issues and resolutions
                                            
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                                        Post-launch user testing
                                            
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                                        The web evolves and so should your site
                                            
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                                Conclusion
                                    
                                        Continuing your learning path
                                            
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