Introduction
Building a site for your visitors
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1. What Makes a Good Web User Experience?
Simple design
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Define your visitors
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Focus on information
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Why people leave sites
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Consistent design
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Standard design
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2. Creating Good Content
Your content determines your design
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How people read on the web
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Writing for information exchange
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Formatting for information exchange
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3. Using Media to Help Tell Your Story
Using graphics for explanation, not decoration
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Using different types of media
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Adding interactive content
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4. Balancing Adverts and Content
Where to display ads
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Ad revenue without selling out
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5. Navigation
Review other menu styles
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Content has a structure
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Choosing menu placement
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Mobile menus
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Working with site maps
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Adding search to your site
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Understanding links
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Using Fitts' Law
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6. Site Layout
Providing a good information scent
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People can begin from any page on your site
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Creating progressive navigation
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Arranging detailed content
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7. Home Page
Using your home page as a site summary
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The five-second test
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8. Category and Landing Pages
Showing people what you've got
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Make comparisons easy
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Creating landing pages from ad campaigns
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9. Detail and Product Pages
Have a call to action
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Giving visitors the facts
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Using images to set context
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Showing the price for products
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About Us: A special detail page
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10. Forms
Ask for information in context
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Making forms as painless as possible
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Creating form fields
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Handling errors gracefully
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11. Good Design Practice
Simple, consistent, and standard design
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Considering your users
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Continuing your UX journey
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