Introduction
An introduction to the definitive system of direct mail marketing
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1. The Power of Direct Mail Marketing
Why direct mail marketing is a go-to for acquiring new leads
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How outsourcing can be highly effective
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2. Crafting Your Budget
Allowing yourself to excel through the budgeting phase
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3. Finding Your Target Market
How you can determine who your audience is
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Acting on potential list types in targeting
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4. List-Providing Services and How They Work
How to develop long lists quickly
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5. Finding Mailing Lists for Your Market
Looking for lists for absentee owners, probates, and inherited properties
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Finding lists for re-foreclosure, notice of default, expired listings, and others
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6. Collecting Leads and Following Up for Maximum Market Growth
Growing your opportunities through hiring a call center
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Using Google Voice
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Using a website squeeze page
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7. Getting Started with Campaigns
Hiring help
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Using full-service vendors to excel
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Common forms of postage and how to expedite shipping
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8. Types of Direct Mail Correspondence
Effectively reaching people with postcards and yellow letters
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Handwritten and professional letters
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9. Six Major Components of a Direct Mail Letter
Must-have components
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10. Tracking Your Campaigns and ROI
Making informed decisions
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Determining how much time it takes to get a return
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Necessary resources to make your company land on top
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Conclusion
Why direct mail marketing is king of business communications
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Ex_Files_Direct_Mail_Marketing.zip
(10.0 MB)