Introduction
The business of empathy
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What is empathy?
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Why I started exploring empathy
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1. Empathy in Society
Empathy in the public space
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How to win friends and influence people
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2. Empathy in Design
Empathetic approach: Clients
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Empathetic approach: Audience
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Empathetic approach: Employees
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Equal representation
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3. Empathy in Communications
The power of a conversation
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Remember to listen
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Empathy in branding
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4. Empathy Workshop
Workshop for Adobe MAX
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Make your own workshop
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Conclusion
Thank you for watching!
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