Introduction
Understanding your digital customers with Google Analytics
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Why are there two version of this course?
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Digital analytics and key concepts
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1. Google Analytics 4 (GA4) vs. Universal Analytics
What's new in GA4?
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What features are missing from GA4?
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Which version should you choose?
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2. Set Up and Installation
Setting up a Google Analytics account
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Installing GA4 manually
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Using Google Tag Manager (GTM)
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Install GA4 with Universal Analytics via connected accounts
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3. Google Analytics Fundamentals
Accessing Google's demo data
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How Google Analytics is structured
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Campaign tracking
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4. Intro to the User Interface and Reports
Home screen and UI navigation
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Realtime
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5. Filtering and Segmenting Data
Segmentation via comparisons
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Filters and secondary dimensions
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Audiences
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6. Lifecycle Reports
Analyzing how to get customers
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Engagement reports: Overview, pages, and screens
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Engagement reports: Events
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Analyzing how to convert customers
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Analyzing how to keep customers
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7. User Reports and Events
Demographics and interests reports
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Technology, devices, and platforms
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8. Analysis Hub
All roads lead here: Analysis Hub
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Pathing analysis
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Funnel visualization analysis
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9. Configuration Basics
Enhanced measurement
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Setting up goals
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Managing user accounts
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