Introduction
Determine what steps to take to keep the business afloat
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1. Mental Mindset
Control your mind and identify the specific problems
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Evaluate tasks to tackle immediately or pass off
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2. Internal Finances: What You Can Do Alone
Inventory and rank business expenses
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Create cash runway projections
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Communicate truthfully to your team
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3. External Finances: What You Need Others For
Available financial options: Credit cards and credit lines
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How to identify which expenses to pause or eliminate
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Communicating to the bank during uncertain times
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Federal, city, and community financial support options
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4. Marketing and Communications
Timely and honest communication with customers
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Partnering with fellow founders to extend your reach
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Analyze the competition and your strategies during uncertain times
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Tell others how to help support your business
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Conclusion
Resources to help navigate a business through uncertain times
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