Introduction
Local is king
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The current state of local marketing
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1. Google My Business
The basics
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Advanced Google My Business
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Voice search for local
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Google Search Console
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2. Directories and Citations
Bad data = Bad experience
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Yelp, Facebook, and reviews
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Shadow directories
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3. Community Content
Local service pages
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Landing pages for ads
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Community resource
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4. Community-Based Outreach
Strategic marketing partners
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Cause support
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Local media outreach
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5. Advertising
Google Ads
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Facebook buyer journey
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Local Services ads
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