Introduction
Modern marketing is automated
()
Why automate marketing?
()
1. Building the Foundation for Marketing Automation
Sequences and triggers in automation
()
Planning for marketing automation
()
Choosing your marketing automation tool
()
Evaluating tools with G2.com
()
2. Marketing Automation with HubSpot
HubSpot for marketing automation
()
Lead capture in HubSpot
()
Segmentation in HubSpot
()
Email marketing in HubSpot
()
Workflows in HubSpot
()
3. Marketing Automation with ActiveCampaign
ActiveCampaign for marketing automation
()
Contact scoring with ActiveCampaign
()
Setting goals with ActiveCampaign
()
4. Marketing Automation with Mailchimp
Mailchimp's all-in-one marketing platform
()
Automated ad campaigns in Mailchimp
()
Managing abandonment in Mailchimp
()
5. Additional Marketing Automation Tools
Automation tools by market segment
()
Salesforce Pardot overview
()
Oracle Eloqua overview
()
Adobe Marketo Engage overview
()
6. Managing Success through Automation
Measuring success
()
Predictive analytics
()
Analyzing leads
()
User tracking
()
Measuring engagement
()
Conclusion
Put your automation plan to action
()