Introduction
Grow your business with growth marketing
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1. Defining Growth Hacking
What is growth hacking?
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History and evolution of growth hacking
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Goals of growth hacking in marketing
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How to be a growth hacking leader
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A disclaimer on growth hacking
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2. Elements of Growth
The agile growth hacking process
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Leading and building growth teams
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Using customer interviews
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Who are your customers?
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3. Initial Strategy
Communicating your North Star metric
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What are OKRs and how are they used?
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How to lead an OKR strategy session
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Using the Lean Canvas for marketing
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Drafting your Lean Canvas
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4. Laying the Foundation
The digital marketing and sales funnel
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What is the customer journey
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Mapping the customer journey
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Excel through the customer journey
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5. Growth Levers and Loops
What are marketing growth levers?
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Identifying marketing growth levers
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What are growth loops?
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Growth loop examples
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6. Product Life Cycle
Management of the product life cycle
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Technology adoption life cycle
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Excel through the product life cycle
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Evaluating product market fit
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7. Starting the Growth Process
Growth process in action
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Generating ideas and team communication
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ICE for project and time management
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Failure and maintaining a positive outlook
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Digital marketing fatigue
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8. Growth Opportunities
Leverage your customers to improve sales
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Retain your users to improve sales
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Data-driven growth marketing
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Exclusivity as a sales strategy
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API integrations
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9. Capturing Data
Key data metrics to track and report
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Monthly recurring revenue (MRR)
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Churn rate
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Measure customer acquisition cost (CAC)
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