Introduction
Drive engagement with mobile marketing
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1. The Importance of Mobile Marketing
Defining mobile marketing
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Mobile vs. traditional marketing
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Marketing across generations
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2. Build Your Mobile Marketing Strategy
Develop your strategy
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Find the right audience
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Optimize your website
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Motivate with calls to action
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Create compelling content
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Craft mobile-specific offers
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3. Five Mobile Marketing Strategies
Build your SMS strategy
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Develop social media campaigns
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Build location-based campaigns
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Create a proximity strategy
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Craft an in-app strategy
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4. Analyze Your Mobile Marketing Efforts
Set up mobile analytics tools
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Measure mobile marketing performance
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Conclusion
Unlock mobile marketing success
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Ex_Files_Maximizing_Your_Reach.zip
(256 KB)