Introduction
Welcome
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The skills you need to get the most out of this course
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What made you decide to be a professional photographer?
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1. Defining Your Niche
The hierarchy of why people hire a professional photographer
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Gauging your commitment
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Your core specialty for the foundation of your business
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2. Niches vs. Skill Set
Defining the specialties in professional photography
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Degree of difficulty in getting started in each specialty
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How to research and learn more about each specialty
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3. Practice, Practice, Practice
Practice doesn't make perfect: What if you're practicing it wrong?
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Building your portfolio and future galleries
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Family, friends, and model releases
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4. Understanding the Industry
Understanding the industry, manufacturers, and vendors
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Conventions, conferences, and workshops
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5. Building Your Team, Reputation, and Brand
Building your team
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Building your brand
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Building your reputation
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Your website
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Your blog
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6. Building Your Network
The importance of your network
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Cultivating your network
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7. Getting Feedback—Outside Your Family!
Contests, portfolio reviews, and local clubs
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Facebook forums, Instagram, and friends
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8. Your Gear
Know your gear
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Renting/leasing versus owning
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9. Keeping Track of Your Costs
The core costs of your business
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Don't forget the other costs of doing business
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10. Keys to Success
Know your audience
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The search for success
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