Introduction
Welcome
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What you should know
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1. The Business Case for Referrals
Why referrals work
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What gets in the way?
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What it takes to get results
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2. Creating Business Impact
Why clients don't care about you
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Craft your business impact story
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Set goals and measure success
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3. Redefining Your Targets
Ask for the client you want
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Prioritize your referral sources
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4. Asking for Referrals
How to ask for a referral
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Wrong way to ask for a referral
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Right way to ask for a referral
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Use social media for referrals
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Ex_Files_Referral_Selling.zip
(709 KB)