Introduction
Where to start when building your sales strategy
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1. Build an Effective Sales Strategy
Selling amidst uncertainty
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Maintain a nimble sales strategy
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2. Identify Your Target Markets
Select your sales channels
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Identify ideal companies to pursue
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Select key geographic target regions
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Confirm your ideal buyers and decision influencers
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3. Define Your Competitive Sales Advantage
Analyze your top competitors
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Collect customer feedback
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Identify your unique market position
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Set your unique selling proposition
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4. Reaching Your Ideal Buyers
Develop your outbound prospecting strategy
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Design your inbound prospecting strategy
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Design your sales referral system
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Select tools to support your sales strategy
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5. Launch Your Sales Strategy
Initial steps to launch your sales strategy
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Measure the success of your sales strategy
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Respond to pitfalls and opportunities in your sales strategy
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Conclusion
Refine your sales strategy through change
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Ex_Files_Sales_Strategy.zip
(81 KB)