Introduction
Grow your startup by scaling
()
1. Getting Ready to Scale
Growth vs. scale
()
Getting ready
()
2. Nail the Foundation
Discover your ideal customer
()
Know your brand promise better
()
Find your champions
()
3. Start with Channels
What are channels
()
Find your viral channels
()
Understanding confluence
()
Create viral loops
()
Time to experiment
()
Customer experience: The forgotten channel
()
4. Delegate Almost Everything
Delegate before you can
()
Systems thinking
()
Systems roadmap
()
5. Focus and Measurement
Planning less
()
Measuring what matters
()
Hiring to let go
()
Glossary_ScalingYourSmallBusiness.zip
(100 KB)