1. What Online Marketing Can and Can’t Do for You
4 best practices for online marketing and promotion
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7 online marketing secrets no one tells you
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The biggest trends in online marketing for musicians
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Social media won't get you a record deal, but it won't hurt
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The best metric to use to see if your online marketing is working
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2. Online Marketing Basics
Developing your social media strategy
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The keys to a successful online strategy
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Developing your online brand
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12 questions to ask yourself before you post
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The best times to post on social media
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Posting frequency strategies for social media, blogs, and videos
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Posting frequency for music
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The new hashtags dos and don'ts
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3. Marketing through Your Website
Google Analytics
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Website marketing overview
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Your website design
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Elements of a successful website
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The importance of a website description
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Music website SEO techniques
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Website problems to avoid
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Your website's press section
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Your website's booking section
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Artist website performance metrics
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Statcounter
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Measuring your backlinks
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4. Marketing with Your Mailing List
Mailing list marketing strategies
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Using a mailing list service
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An overview of mailing list service providers
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Designing a successful artist email newsletter
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Crafting your copy
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Using the service provider templates
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The best times to email
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Tips for getting your fans to respond to your newsletter
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How to get fans to sign up for your mailing list
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5. Using Facebook for Marketing
Secrets to getting your posts liked
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7 tips for publishing Facebook videos
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Facebook marketing overview
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How Facebook determine what's in your news feed
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Your Facebook personal page
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Your Facebook fan page
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What should I say?
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Crafting a promotional post that works
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The best time to post
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Scheduling posts
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Facebook posting rules
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10 best Facebook practices for artists and bands
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Facebook video basics
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Designing a video for Facebook
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Using Facebook Live
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Promoting your posts
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An overview of the Ad Manager
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Facebook policies everyone should know
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6. Using Twitter for Marketing
Crafting a promotional tweet that works
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What should I tweet about?
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Your Twitter profile
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The hashtag: The secret behind successful tweets
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Finding the correct keywords to use as hashtags
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The best time to tweet
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Scheduling tweets
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Twitter measurement
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7. Marketing with a Blog
Blogging marketing strategies
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Blogging platforms overview
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Designing your blog
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Your RSS feed
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The secrets to a successful blog
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Blog SEO
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Tying your blog to your website
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Why blogs fail
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Popular blog list sites
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8. Marketing with YouTube
Making money from your videos
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How views on various platforms are counted
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Music discovery on YouTube
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Optimizing your YouTube channel
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Your online video strategy
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Essential video SEO
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The key to viral videos
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In-video branding
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Video analytics
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Tips for increasing YouTube engagement
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9. Using Instagram for Marketing
Instagram marketing strategy
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Instagram best practices
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What not to do on Instagram
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How to build your Instagram audience
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Hashtags: The key to Instagram promotion
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10. Using LinkedIn for Marketing
LinkedIn marketing strategy
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Setting up your profile
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LinkedIn networking tips
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LinkedIn posting tips
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Using LinkedIn's ProFinder
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11. Marketing Your Music with Playlists
How to get your music on Spotify playlists
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Why playlists are so important
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Getting your music on Spotify
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