Introduction
The business of ecosystems and platforms
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1. Ecosystem Principles
What is ecosystem strategy?
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Laws of success in ecosystems
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Essentials of ecosystem strategy
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Five key questions in every ecosystem strategy
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2. Ecosystem Design and Management
How multiple partners create an advantage
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How networks create an advantage
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Selecting the partners for an ecosystem
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Managing cooperation and competition
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Organizing an ecosystem
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Managing multi-sided platforms
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Growing and shaping an ecosystem
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Launching and scaling a platform
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Sharing gains in an ecosystem
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How ecosystems and platforms compete
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Conclusion
How to get started
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