Introduction
How to talk to the media
()
1. Evaluating Your Media Opportunity
Evaluating media requests: Should I say yes?
()
Understanding the media mindset
()
Beware of reporter’s traps
()
Tailoring your approach to different media formats
()
2. Preparing Your Content for Media Engagements
The art of interview readiness
()
Define your purpose: Crafting clear and compelling answers
()
Maintain control of the media interview
()
Five tools for crafting memorable quotes
()
Delivering memorable quotes and sound bites
()
3. Nailing Your Interview with the Media
Deftly dodging a question in your media interview
()
Responding to the media in a crisis
()
Listening to a reporter's question strategically
()
Finishing strong in your media interview
()
Conclusion
Cultivate your relationship with the media
()