Build a Personal Brand
It's time to build your brand
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My story
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1. Getting Started
Why is a personal brand important
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The evolution of a personal brand
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Overcome imposter syndrome
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Understand the value of differentiation
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Create your differentiator
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2. Understand Yourself
Discover your motivation
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The golden rules
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Building a brand story
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Tell your brand story
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Self promotion made easy
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3. Follow Goldies IDEAL Method
Identity
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Dos and don'ts
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Earn your place
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Amplify your brand
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Live your brand
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4. Accelerate with Sponsors
Importance of mentors
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Choosing mentors
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Creating a personal advisory board
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Embrace your imperfections
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5. A Personal Brand Campaign
Develop
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Implement
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Revise
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6. Communicating Your Brand
Showing up online with a blog
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Creating videos on social
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Using LinkedIn
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Managing your brand at work
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Managing your appearances
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Auditing your touchpoints
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Handling conversations
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7. Promotion and Visibility
Effectively networking
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Becoming the hub
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Volunteering
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Trade shows and conventions
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Conclusion
Going for the long run
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