Introduction
Welcome
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What you should know before watching this course
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Using the exercise files
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1. Is Your Website Good for Business?
People's online behavior
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Business only happens after trust
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Information-rich sites win
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2. Your Homepage
Keep it simple
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Answering customers' biggest questions
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Providing the latest news
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Linking to your other pages
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3. About You
Helping visitors trust you
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Using pictures
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Testimonials and other qualifications
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4. Products and Services
Clear descriptions
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What do customers need to know?
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Don't forget existing customers
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Pricing
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5. Showing Your Expertise
You know your business - show it!
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Hints and tips pages and how-to articles
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Blog entries and other social media
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Professional help
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6. Being Customer-Centric
It's not about you
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Informal usability testing
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Ongoing feedback
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Conclusion
It's only just begun
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Next steps
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Ex_Files_UX_BizWebsites.zip
(66 KB)