1. Understanding the Real Customer Journey
What is customer experience?
()
The overall customer journey
()
Mapping your journey
()
Challenge: Mapping from a customer's perspective
()
Solution: Mapping from a customer's perspective
()
2. Setting the Stage for Your Customer
Understanding your prospects and why they need you
()
Preparing a positive experience before it starts
()
3. Building Trust before the Sale
Consideration is a process
()
Selection as a customer-first strategy
()
4. Onboarding Customers
Convert your sales process to customer speak
()
Easy sales for happier customers
()
The first 48 hours and the first 90 days
()
Moving from customer to fan
()
Ex_Files_Positive_Customer_Exp.zip
(72 KB)
Glossary_CreatingaPositiveCustomerExperience.zip
(1000 KB)