Introduction
Developing a high-performing cross-functional sales team
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1. Understanding the Cross-Functional Sales Team
Defining the cross-functional sales team
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Typical members of cross-functional sales team
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Advantages of cross-functional sales team
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Disadvantages of cross-functional sales team
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2. Cross-Functional Sales Strategy
Understanding your buyer
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Creating internal goals and objectives
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Defining the process
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3. Cross-Functional Communication
Creating the right communication strategy
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Setting expectations
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Tools and technology
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4. Defining Cross-Functional Success
Internal metrics
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External metrics
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