1. Increasing Your Sales with Cross-Selling Techniques
Increase your sales with cross-selling
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2. What Is Cross-Selling?
Cross-selling versus upselling
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General benefits of cross-selling
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The additional value of cross-selling
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Potential drawbacks of cross-selling
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3. Building a Cross-Selling Strategy
Understanding your customer
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Determining your internal sales model
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Quantifying customer potential
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Determining your revenue goals
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Maximizing revenue opportunities
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Creating the buyer journey
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4. Executing the Strategy
Creating problem-centric messaging
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Asking effective questions
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Solving one problem at a time
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Ensuring maximum value clarity
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5. Aligning Sales and Marketing for Cross Selling Effectiveness
Defining, scoring, and measuring the buyer journey
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Integrating a coordinated content strategy
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Determining the right tools and technology
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Using customer data to drive opportunity
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Conclusion
What problem can you solve for your customer?
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Ex_Files_Cross_Selling.zip
(82 KB)