1. Understanding Sales
Staying on the sales tightrope
()
Prescribing, not selling
()
2. Building a Sales Relationship
Introduction: Building a sales relationship
()
Do you need to be liked?
()
First impressions and body language
()
Make me feel important
()
Being a great listener
()
The sales-questioning funnel
()
Four types of people
()
Delight factor
()
3. Diagnosing the Sale
Introduction: Diagnosing the sale
()
Finding out their needs
()
Building their needs
()
Get them to say it
()
4. Prescribing a Solution
Introduction: Prescribing a solution
()
The difference between features and benefits
()
5. Handling Objections
Introduction: Handling objections
()
Can objections be a good thing for sales?
()
Feel, felt, found
()
Preparation is the key to sales
()
Overcoming the "It's too expensive" objection
()
6. Closing Sales
Introduction: Closing sales
()
The principle of closing
()
The words to use when closing
()
Keeping the ball in your court
()
7. Efficiency and Measurement in Sales
Introduction: Efficiency and measurement in sales
()
Seven essential principles of sales efficiency
()
The science of sales measurement
()