Introduction
Customers remember how you make them feel
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1. Why Empathy in Customer Service Matters
Why empathy in customer service is a big deal
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2. Empathy: The Secret to a Great Customer Experience
Three keys to empathy in customer service
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If genuine empathy is hard for you, try this
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3. Exercises to Build Your Empathy Quotient
Would you say that to your grandmother?
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The empathy challenge
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4. Applying Empathy to Your Customer Support Tool Kit
Empathy can be effective in diffusing anger
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Use empathy to your advantage in customer support
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Conclusion
Start, stop, and continue exercise
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