Introduction
Unlock the power of Google Analytics
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1. Google Analytics Foundations
The importance of digital analytics
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How does Google Analytics work
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Google Analytics hierarchy
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2. Google Analytics Key Functionality
Dimensions and metrics in Google Analytics
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Channels in Google Analytics
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Source and medium in Google Analytics
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Campaign Tracking in Google Analytics
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3. Getting Started with Google Analytics
Setting up Google Analytics
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Tracking data in Google Analytics
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Learning Google Analytics reports
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Navigating Google Analytics interface
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Google Analytics acquisition reports
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Google Analytics engagement reports
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Google Analytics demographics reports
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Viewing audiences and analysis
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Conclusion
Your path forward with Google Analytics
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