Introduction
                                    
                                        Grow your business with growth marketing
                                            
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                                1. Defining Growth Marketing
                                    
                                        What is growth marketing?
                                            
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                                        The evolution of growth marketing
                                            
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                                        Goals of growth marketing
                                            
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                                        How to be a growth marketing leader
                                            
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                                        A disclaimer on growth marketing
                                            
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                                2. Elements of Growth
                                    
                                        The agile growth marketing process
                                            
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                                        Building a growth marketing team
                                            
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                                        Using customer interviews
                                            
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                                        Who are your customers?
                                            
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                                3. Initial Strategy
                                    
                                        Communicating your key metric
                                            
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                                        What are OKRs and how are they used?
                                            
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                                        How to lead an OKR strategy session
                                            
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                                        Using the lean canvas for marketing
                                            
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                                        Drafting your lean canvas
                                            
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                                4. Laying the Foundation
                                    
                                        The digital marketing and sales funnel
                                            
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                                        What is the customer journey?
                                            
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                                        Mapping the customer journey
                                            
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                                        Mastering the customer journey
                                            
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                                5. Growth Levers and Loops
                                    
                                        What are marketing growth levers?
                                            
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                                        Identifying marketing growth levers
                                            
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                                        What are growth loops?
                                            
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                                        Growth loop examples
                                            
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                                6. Product Life Cycle
                                    
                                        Management of the product life cycle
                                            
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                                        Technology adoption life cycle
                                            
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                                        Excel through the product life cycle
                                            
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                                        Evaluating product-market fit
                                            
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                                7. Starting the Growth Process
                                    
                                        Growth process in action
                                            
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                                        Generating ideas and team communication
                                            
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                                        ICE for project and time management
                                            
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                                        Failure and maintaining a positive outlook
                                            
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                                        Digital marketing fatigue
                                            
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                                8. Growth Opportunities
                                    
                                        Leverage your customers to improve sales
                                            
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                                        Retain your users to improve sales
                                            
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                                        Data-driven growth marketing
                                            
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                                        Exclusivity as a sales strategy
                                            
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                                        API integrations
                                            
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                                9. Capturing Data
                                    
                                        Key data metrics to track and report
                                            
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                                        Monthly recurring revenue (MRR)
                                            
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                                        Churn rate
                                            
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                                        Measure customer acquisition cost (CAC)
                                            
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                                Conclusion
                                    
                                        Your growth path forward
                                            
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